Generally speaking, sales teams don’t want to use CRM because they view it more as a management reporting tool than a solution that helps them sell. When you add up the perceived lack-of-value from a tool that salespeople are mandated to use, it’s no surprise that so few embrace CRM the way it was intended.
But…what if sales teams had access to a different kind of CRM? One that could put sales first and add value every step of the journey from ‘lead to close’ for both reps and managers alike? That sounds like a win-win for all. A good kind of different.