Generally speaking, sales teams don’t want to use CRM because they view it more as a management reporting tool than a solution that helps them sell. When you add up the perceived lack-of-value from a tool that salespeople are mandated to use, it’s no...
As a B2B sales leader, your Customer Relationship Management (CRM) software plays an important part in your business life. It helps you keep track of the sales opportunities your team is working on and what deals are in the funnel. Having a consolidated view of your...
CRM software is good at managing customer relationships, but when it comes to helping sales teams close deals…well, most CRM’s fall short. This is because they are better suited for Opportunity INPUT – not Opportunity MANAGEMENT. Need proof? Take a look...
Things have changed. Everyone is learning to adapt. For B2B Sales Organizations, it’s no different. Sales are challenging right now, but companies placing emphasis on planning will soon have the advantage. The sales teams who are allocating additional time to...
If you ask 100 people what Customer Relationship Management (CRM) is, you will likely get 100 different answers. That’s because it means different things to different industries, sectors, departments and people. At its core, CRM keeps track of customer and contact...
